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Americans Willing to Pay More for Water

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A new study from ITT Corporation indicates that Americans appreciate the importance of safe, clean and reliable water and are willing to pay for it.

The 'Value of Water Survey' queried just over 1,000 individuals and 500 businesses on a variety of water topics.

Key findings include:

  • 95% of Americans surveyed value water service more than any other including heat and electricity
  • People everywhere, regardless of age, sex, religion or political party, are willing to pay more for water if necessary
  • On average, people were willing to pay an additional $6.20 per month for improved water infrastructure
  • 85% of voters and 83% of businesses surveyed agree that government (federal, state and local) should spend money to upgrade water infrastructure
Source: Alliance for Water Efficiency

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